When anCnoc asked us to help celebrate its distillery’s 125th birthday, we needed to hero the brand’s quirky personality and ignite its social channels. We also had to sell two special limited-edition whiskies being released to celebrate: Peated and 16 Years Old.
We developed a content campaign which saw the brand partner with artists who, like anCnoc, use traditional techniques to produce an incredibly modern result. Aligning perfectly with the interests of anCnoc’s cultural consumer.
We commissioned Kate Colin, a contemporary origami artist, and Joachim King, who learned how to steam-bend wood from generations before him.
We briefed them to make something inspired by the distillery and whisky, and filmed the whole process, telling anCnoc’s story in a truly unique style.
Insta Story: Joachim King Inspo
Insta Story: Kate Collins Inspo
Social Teaser Samples
